Like many small businesses, our client was struggling with poor sales results from their website. The client wanted to increase book sales with a site refresh and liked the simplicity of the existing site. The client was insistent that the book cover be featured prominently whatever other changes were made.
We implemented a new site preserving the simplicity, adding live links to the sales points, enhancing the search engine optimization, and instrumenting the new site to be able to track visitors, sources, dwell time, and conversions.
Book sales increased by a factor of 27x in the first month the new site was launched.